NEWS

米国開催 “Ascendant Video” 新規招待枠がオープン!

米国で現在開催中の“Ascendant Video”の日本向け招待枠がオープンしました。

 

Ascendant Networkが主催するAscendant Videoは、

◆State of the Union
◆Happy Hour
◆Roundtable

以上3つの形式からなる、招待制のイベントとなります。
通常は、Ascendant Networkの既存メンバーにしか開かれない完全クローズドイベントですが、
Pivot Tokyo 2020と同時開催ということで、新規招待枠が特別にオープンになりました。

ご招待に当たっては、参加登録が必要になります。
また、ご招待に当たっても審査を伴いますため、ご登録をいただいた中から
本国の審査も通過した方に、順次ご連絡をお送りさせていただきます。

 

>招待枠リクエスト登録はこちらから
次画面にて、“Ascendant Video Registration”への数量入力をお忘れなく。

 

また、以下は今後予定されているAscendant Videoのイベントラインナップです。
こちらもPivot Tokyo 2020向けに特別に公開されたものとなります。
ぜひ、この機会を活用して、米国のトップカンファレンスへのアクセス権を手に入れてください!

=====Ascendant Video Line-ups=====

THURSDAY 5/21 @ 1-2 pm ET
State of the Union 
What is going to be the NEW Normal?
In this collaborative discussion we’ll explore what the NEW “normal” looks like as we move towards 2021. What sectors will see sustained growth, and which will be forever harmed or slow to recover? What will the transition back to physical interactions look like for travel + brick and mortar retail? How will brand/ agency partnerships relationships evolve? What can we learn from the businesses that were the most agile? (all under our frieNDA)
• Andy Kauffman, SVP, Global Marketing Optimization, Marriott International
• Dan Bishop, SVP, Global Mobile & Digital Marketing, Citi
• Tracy Reilly, EVP, Global Client Lead, Publicis Groupe – Digitas North America
• Tiffany Mawhinney, Principal, Deloitte
• Roop Chowdhury, Head of West Sales, Nextdoor

 

TUESDAY 5/26 7-8pm ET
Happy Hour : Summer Lovin’
Pls join some fun-loving Ascendants to discuss your staycation summer plans and what work will look like this summer. It’ll be a collegial catch-up — and pls bring plenty of your beverage of choice!
• Mary Gerzema, SVP, Media, Shiseido Americas

 

THURSDAY 5/28 @ 1-2 pm ET
Roundtable
What’s Working in Social Today + Lasting Take-aways?
Facebook’s experiencing record engagement, yet digital ad spend is down by a whopping 33%. So, what’s happening on social? How are brands engaging with consumers online – or are they? In this intimate discussion we’ll explore what’s working on social and how businesses are being both helped and hurt by users who are sharing both good and bad news.

SEASON II: JUNE-JULY

THURSDAY 6/4 @ 1-2pm ET
State of the Union
Future of Shopping
This state of the union panel will examine the remarkable impact of being rapidly thrust into an almost 100% eCommerce and home-delivery world. One thing is certain – retail’s revolution has dramatically accelerated. Retailers and marketers need to become super smart about tech to keep the doors open and those that do will finish on top (Fortune, April). What does the accelerated adoption of eCommerce mean for the in-store experience once stores begin to open again? Join us as we discuss how brick and mortar experiences across retail, travel, and more are expected to be forever changed.

 

TUESDAY 6/9 @ 7-8pm ET
Ascendant Happy Hour: Mentors + Mentees
Pls join Ascendants who have ascended to hear their career stories + ask for advice on how to advance or pivot during this trying time. And pls bring plenty of your beverage of choice!

 

THURSDAY 6/11 @ 1-2 pm ET
Roundtable
TBD

 

THURSDAY 6/18 @ 1-2 pm ET
State of the Union
Impact on Marketing Spend
Join Geoff Ramsey for a State of the Union update on COVID-19’s impact on marketing spend, followed by leading agency, publisher, and tech execs comparing notes with him on what they’re seeing in the marketplace. While media buyers are increasing pessimistic about future ad spend (eMarketer) and hopes for a V-shaped recovery are all but gone, an interesting divergence between the buy- and the sell-side has become apparent. According to a poll conducted by IAB, buyers are more apt to look at virus-indicators to inform their spend while sellers rely economic gauges. The result? The buyside is forecasting spend -33% while the sellside is saying -21%. Join this session to learn the extent of the decline and the timeline to recovery.

 

TUESDAY 6/23 @ 7-8pm ET
Ascendant Happy Hour
TBD

 

THURSDAY 6/25 @ 1-2 pm ET
Roundtable
TBD

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